Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
Airasia superapp takes off with new CEO as Amanda Woo steps down

Airasia superapp takes off with new CEO as Amanda Woo steps down

share on

Airasia Super App has appointed Mohamad Hafidz Mohd Fadzil (pictured) as its CEO, succeeding Amanda Woo, who will step down from her role on 1 April. This appointment follows the recent leadership transition announcements which include the subsidiaries, airasia Super App and BigPay. 

Mohamad has been with airasia since 2019, where he has held the roles of head of payments and financial services, head of airasiamoney and chief fintech officer.

Upon commencement of his role as the Acting CEO of airasia Super App on 1 April, he will continue to drive the platform’s fintech vision to boost the Super App’s choices for its users.

Meanwhile, Colin Currie, who takes on dual roles as airasia Digital’s CEO and president and Capital A's commercial wing, will also lead the effort to forge a closer collaboration between airasia Super App and BigPay to create a better user experience in travel and payment for the users within the Capital A ecosystem. 

Don't miss: Capital A introduces new leadership, Colin Currie now CEO of AirAsia digital

With nearly 30 years in the payments industry, Mo has assisted in shaping regulatory policies in several regional markets and has been a strong advocate for payments innovation and security in the Asia Pacific Region.

Starting his career with Citibank as VP of head merchant business & commercial cards, Mohamad has held appointments in payment solutions, operations, and card businesses.

He stayed at Citibank from 2004 to 2008 before moving on to VISA as their APAC head of eCommerce from 2008 to 2011. He later joined MasterCard to lead their APAC payments acceptance initiatives before joining AirAsia.

Mohamad said that his immediate priority will be to continue the vision for airasia Super App and fintech through closer collaboration with Capital A's other lines of business, including BigPay. “I also look forward to growing and developing airasia Super App as a one-stop shop for travel, driving conversion for hotels and flights, including non-AirAsia flights. I am excited to be working with my fellow Allstars, focusing on the company’s strategic direction, strengthening partnerships, and building new relationships,” he added.

Both Mohamad and Currie thanked Amanda Woo for her dedication to airasia SuperApp. “Since 2012, she has contributed significantly to business growth across ASEAN and in the past two years, expanded the super app across Malaysia, Thailand, Indonesia, and the Philippines growing the monthly active users to 12mil by end of 2022 and elevating the online travel agent (OTA) status of airasia Super App,” Currie said.

Currie added that Mohamad’s goal will be to transform airasia Super App from a predominantly AirAsia-based app to Asia-wide travel app competing with the likes of Traveloka and Grab. “Airasia Super App, like its brand, will focus on providing low-cost, value, travel options for the 700 million people in ASEAN and for people around the world coming into ASEAN with innovative pricing and deals,” he added.

Related articles:
Capital A introduces new leadership, Colin Currie now CEO of AirAsia digital
AirAsia confirms that yellow tape on seats a temporary measure for cosmetic cabin repairs
AirAsia fires AI chatbot 'AVA' and replaces her with Bo

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window